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THE JOURNALPRODUCER PROFILEINAUGURAL SEASON · 2026
Portrait
✓ Verified producerEXPERIMENTAL PROCESSING
Alemu Desta
Anasora Station · Oromia, Guji, Anasora Woreda, Ethiopia · 2250–2250 m
A meticulous estate in Oromia, Guji, Anasora Woreda, Ethiopia known for clean separations — each block picked, processed and rested as its own lot.
01THE INTERVIEW
“My grandfather sold on a handshake. I sell on a spectrum — and let the mountain do the talking.”
— ALEMU DESTA, ANASORA STATION
Q.Tell us about the farm.
A meticulous estate in Oromia, Guji, Anasora Woreda, Ethiopia known for clean separations — each block picked, processed and rested as its own lot.
Q.What are you sending to the auction?
Wush Wush, anaerobic natural process, grown at 2250–2250 m. Anaerobic Wush Wush: intense tropical punch, cinnamon and cacao. A polarizing, unforgettable experimental cup.
Q.Who do you hope wins it?
A roaster who will put the farm's name on the bag and come back next season — the point of selling on evidence is building relationships that outlast one harvest.
Farm photo
Harvest · mill photo
From Anasora Station — Oromia, Guji, Anasora Woreda.FIG. 01–02
02ON THE BLOCK
House estimates are previews until the pricing model is trained.