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THE JOURNALPRODUCER PROFILEINAUGURAL SEASON · 2026
Portrait
✓ Verified producerSMALLHOLDER COLLECTIVE
Camila Rojas
Finca Buenavista · Tolima, Colombia · 1600–2300 m
A Tolima, Colombia grower whose small lots are picked in multiple passes and dried slowly to protect what the altitude gives.
01THE INTERVIEW
“My grandfather sold on a handshake. I sell on a spectrum — and let the mountain do the talking.”
— CAMILA ROJAS, FINCA BUENAVISTA
Q.Tell us about the farm.
A Tolima, Colombia grower whose small lots are picked in multiple passes and dried slowly to protect what the altitude gives.
Q.What are you sending to the auction?
Caturra, Colombia & Castillo, Typica, washed process, grown at 1600–2300 m. Juicy plum and cane sugar with a round, creamy body. Tolima terroir showing at its most approachable.
Q.Who do you hope wins it?
A roaster who will put the farm's name on the bag and come back next season — the point of selling on evidence is building relationships that outlast one harvest.
Farm photo
Harvest · mill photo
From Finca Buenavista — Tolima.FIG. 01–02
02ON THE BLOCK
House estimates are previews until the pricing model is trained.