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THE JOURNALPRODUCER PROFILEINAUGURAL SEASON · 2026
Portrait
✓ Verified producerFAMILY ESTATE
Marysabel Herrera
El Cielito · Chinacla, La Paz, Honduras · 1500–1600 m
Marysabel's family has farmed Chinacla, La Paz, Honduras for generations, balancing tradition with a new appetite for measured, evidence-first processing.
01THE INTERVIEW
“Buyers used to taste my coffee and name their price. This season, the coffee brings its own numbers to the table.”
— MARYSABEL HERRERA, EL CIELITO
Q.Tell us about the farm.
Marysabel's family has farmed Chinacla, La Paz, Honduras for generations, balancing tradition with a new appetite for measured, evidence-first processing.
Q.What are you sending to the auction?
Catuai, washed process, grown at 1500–1600 m. A layered blend lot: stone fruit and brown sugar up front with a gentle floral lift in the aftertaste.
Q.Who do you hope wins it?
A roaster who will put the farm's name on the bag and come back next season — the point of selling on evidence is building relationships that outlast one harvest.
Farm photo
Harvest · mill photo
From El Cielito — Chinacla, La Paz.FIG. 01–02
02ON THE BLOCK
House estimates are previews until the pricing model is trained.